Yes that’s me, Lia, at 5 years old, when I had already been around horses for four and a half years, following in the footsteps of my equestrian family. I may be slightly taller, but my love for horses is still the same.
Sat in a London office several years into a career in property, and receiving yet another disappointing and overpriced piece of riding wear bought online, I decided it was time to create the products I had always wanted to wear to ride in. Armed with a £500 loan from my mum, and a file full of stunning riding wear designs and fabulous fabrics, I went on a mission to make riding wear what it should be.
So here it is, Just Jodz, riding wear, that I hope you will love as much as I do.
Our core values at Just Jodz are:
- Quality made, hardwearing Black Riding Leggings/Riding Tights and breeches
- Permanently low prices
- Inclusivity and diversity of sizes
- Stylish design
- Fresh fashionable colours every season
Less than 18 months after creating Just Jodz, I was amazed to find out we had been nominated for and won a Business Excellence Award for being the most stylish equestrian brand of 2018. This has made me so proud, and solidifies what I set out to do, which was bring horseriders the same style as high end brands for a fraction of the cost.